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TACO BELL : CANVAS BIBS
Denstu Creative | 2022
Tacos are messy as hell, so much so that you probably need a bib while eating them. Messy Bibs is a digital activation that engaged Twitch influencers to use the Taco Bell Messy Bibs and get across the brand message; We're all just a beautiful mess.
Twitch influencers engaged their audience in a messy creative mukbang. The streamers were encouraged to get messy with the bibs and end up with a sauce-induced masterpiece. The viewer that donated the most amount of bits during the stream got their very own Taco Bell Messy Bib and also received the streamer's creation sealed in an epoxy frame.
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