UNITED NATIONS : SPEAK FOR SILENCE
Sid Lee Internship | 2020 | Female Quotient
A campaign that aims to expose the shortfalls in the language of sexism predominant in corporate spaces all over the world. In doing so, it also encourages silent male allies to speak up and join the fight for gender equity.
Interactive Online Experience
Viewers can walk through an office building, exploring the cubicles of women in the workplace. Each cubicle is decorated with items that embody the language and treatment women experience in their place of work.
App Integration
Reimaging a language learning application, only this time you're relearning the language you use in the workplace. With cues that allow users to understand the microaggressions in their tone and promote equitable speech.
People are often oblivious to the language of sexism. The Translator is a crowdsourced app that translates the language of sexism and exposes the truth behind it. It also provides cues on how to deal with or call out others sexism in a productive way.
Sexist Subtitles
Showcasing the real-life implications of the language of sexism, a live translator that explains the meaning behind political speeches and exposes the microaggressions in tone.