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DUOLINGO : CHANGE SPEAKS

Spec Work | 2021 

Duolingo wants to make language learning a daily habit for the younger generation. But how do we get the attention of a distracted yet ambitious generation? By speaking their language. Gen Z is the generation of change, they believe in causes bigger than themselves and want to work in industries that help further that cause.  What if we showed them that learning a new language can open doors to the jobs of the future?

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